Discovering Advertising Protégés (DAP), is a local affiliate of the Roanoke Chapter of the American Advertising Federation created specifically to promote inclusion and support of diversity within the advertising industry targeting multicultural high school students. The DAP committee channels its efforts into one over-arching project: Adscape, a day-long conference designed to give creative high school students an insider’s view of advertising, and to promote cultural diversity in the advertising industry. This program is designed to cultivate advertising talent at the high school level and encourage students to view advertising as a viable career choice by providing professional guidance, leadership, and networking opportunities enhancing students’ understanding of marketing communication.
Serving on the DAP committee as Communications Chair since 2015, I have utilized my creative skills and talents to maintain all social media channels and to produce promotional, marketing and informational materials to solicit sponsorship for the event and to recruit area high school students to attend.
Being a workshop presenter for AdScape since 2014 has granted me the opportunity to inspire and educate high students about the advertising design industry and encourage them to pursue a higher education.
Click here for a video overview of AdScape.
Click here for more information about the organization and the event.
Click on the links below to view articles that have been written about AdScape:
- High schoolers experience Adscape
- Adscape 2016: High school students get a dose of graphic design
- Adscape brings local high school students to Radford
- Adscape 2016 panel provides insight to high school students
- Adscape receives National Award
- Advertising professionals and area high schoolers meet at Radford through Adscape collaboration